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BOURSIN | Social + Art Direction

BOURSIN // ART DIRECTION & ORGANIC SOCIAL

 
 


We made it our mission for our social channels to be as show-stopping as our cheese. While our team worked on the brand, sales were up by 47%. During the Holidays, our Pinterest campaign raised overall brand awareness by 35% and intent to purchase by 25%, making it an official pinterest success story. Yum.

 
 
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THE PINNABLE PRINT:
ONE OF THE FIRST BRANDS TO USE PINTEREST’S PINCODE TECHNOLOGY IN A PRINT AD.

 

Agency: Young & Rubicam // Co-Creators: Daniel Sawtelle, Bethaney Hawrysio, Carissa Romain, Emily Riley, Charlie Higgins
CDs: Jeremy Smallwood, Pam Mufson, Bill Matznick, Leyla Dailey