SPECIAL K // ART DIRECTION & ILLUSTRATION
Agency: Leo Burnett // CW: Kristen Schwanz, CD: Mylene Pollock
The Special K ‘Gains’ Project Special K was an early adapter of using positivity towards weight management. We created wildpostings and a user generated platform for women to express what they will gain when they lose with their own personal goals and positive motivation.
I had the opportunity to watercolor the below posts for the digital ‘Gains Project’.
