CAROLYN TUBEKIS
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BUTTERBALL | Art Direction

Awareness isn't a problem for Butterball. It's one of the most recognized brands in America. But it wasn’t getting recognition outside of Thanksgiving. So in 2019 we set out to get people thinking about Butterball every day, not just during the holidays.

Agency: Young & Rubicam
CW: Daniel Sawtelle
CD: Brant Herzer, Tyler Campbell, Leyla Dailey

BUTTERBALL // ART DIRECTION

 

Butterball is one of the most recognized brands in America, but it wasn’t getting any recognition outside of Thanksgiving. So in 2019 we set out to get people thinking about Butterball every day, not just during the holidays. I am responsible for the original concept along with my copywriter, as well as the mnemonic and campaign lockup.

 
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Agency: Young & Rubicam // CW: Daniel Sawtelle CD: Brant Herzer, Tyler Campbell, Leyla Dailey