CORONA // ART DIRECTION
PREMIER
Corona’s biggest new product launch and it outperformed every single sales expectation in test markets, then went on to a successful national rollout to become the ultra light beer for the upscale beer drinker. I was responsible for the original campaign concept along with my copywriter as well as the overall campaign art direction for tv, print, digital and some social.
AGENCY: Cavalry // CW: Daniel Sawtelle // CD: Tony Pawela, Bill Matznick, Leyla Dailey
REFRESCA
Corona came out with a new offering for the first time in 28 years. We were tasked with launching said products with Corona equity but off ‘the beach.’ Refresca is Corona’s first premium spiked refresher imported from Mexico that brings the tropics everywhere it shows up. I co-art directed the original tv and social posts for the brand.
