CHEEZ-IT // ART DIRECTION
We launched New Cheez-It Grooves with "The Best of Both Worlds", where Joe tries to explain that Grooves are the best of a Cheez-It and a chip.
New Cheez-It Grooves are the best of both worlds (the best of a chip and a Cheez-it in one) but try explaining that to Cheese...
Agency: Leo Burnett
CW: Jason Brady
CD: Mike Doyle